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What is
Meta's Muse?

For anyone who's heard
"AI can do things for you"
No. 60How AI WorksPart 13 of 14Fact-checked Oct 4, 2026
Video1:38 · English voice (AI) · English subtitles

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The full narration of the video.

Meta has released an AI called Muse. It doesn't just answer questions. It gets things done for you. It launched on September 8, 2026. Meta calls it a personal AI agent. Agent means: it can actually do things on your behalf.

A chat AI is like a friend with advice. Ask how to book a flight, and it tells you the steps. Muse is like an assistant who runs errands. Say book it for me, and it searches and fills things in itself. It works on its own cloud computer from Meta, opening a browser, finding sites, and filling in forms.

At key steps, like sending an email or spending money, it stops and asks you first. Close the app and it keeps working, coming back when something changes. Meta's examples: sending emails, booking trips, turning recipes into shopping lists, and negotiating to save you money.

For now it's US only, and free to start. Heavier use costs twenty or a hundred dollars a month. But think one thing through: it reads your email and calendar, and can pay on your behalf. Meta says it can't see your passwords or card numbers, and your chats aren't used for ads.

But Meta has had privacy problems before. Before using it, decide how much access to give. So Muse is like an assistant who runs errands. Before handing it your tasks, decide how much you're willing to let it see.

1

In one sentence

Earlier AI answered your questions.
Muse goes and gets things done.

It's a personal AI agent that Meta (the company behind Facebook, Instagram and WhatsApp) launched on September 8, 2026. An "agent" is an AI that can actually do things on your behalf.

2

How it differs
from a chat AI

CHAT AI
You ask, "How do I book a flight to Chicago?" It tells you the steps.
You still do the clicking, filling in and paying.
M U S E
You say, "Book me a flight to Chicago." It searches and fills things in itself.
When it's time to pay, it stops and asks you first.

Put simply: one is a friend with advice, the other is an assistant who runs errands.

3

How it
works

① You give it a goalLike "turn my saved recipes into this week's shopping list."
② It uses its own computerOn a cloud computer from Meta, it opens a browser, finds sites and fills in forms.
?
③ It asks before key stepsBefore sending an email or spending money, it waits for your OK.
④ It keeps goingClose the app and it keeps working, checking back when something changes or needs approval.
4

Meta's examples

EmailWrites and sends for you, after you review it.
TripsFlights, hotels, appointments.
Recipes to listsSaved recipes become a shopping list.
$ Save moneyLowers your bills and gets a better price when you sell.
WHERE AND HOW MUCH
US only for now, ages 18 and up. On the web, phone apps and WhatsApp.
Free to start; heavier use costs $20 or $100 a month. Meta says it's coming to its smart glasses. Zuckerberg says the plan is to earn a small fee from transactions over time.
5

One thing to think through

It reads your email and calendar,
and can pay for you
Meta says it can't see your passwords or card numbers, your chats aren't used for ads, and you can ask it to forget things. But Meta has had privacy problems before, like its 2011 settlement with US regulators and the Cambridge Analytica scandal. Decide how much access to give, and confirm payments yourself.
It's like an assistant
who runs errands
Before handing it your tasks,
decide how much you're willing to let it see.
UP NEXT

Why a shop-watching AI works like a funnel

The smartest AI comes last: say what you want first, then let each picture pass through cheap checks before expensive ones.

No. 77 · 5 minKeep going →
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